The Aitchison brand has been around for more than 35 years. It is synonomous with innovation in seeding and soil management equipment.
The company has claimed many "firsts" for the introduction of new technologies that have greatly helped farmers becoming more effective and efficient.
In cultivation equipment the Easyflow® cultivator became the first wideline trailed field cultivator soon followed by the Earthquaker® aerator and the Agrispred® line of fertilizer spreaders. Many competitors followed these successful Aitchison products but even today Aitchison is still one of the most prominent players in this market.
The company is best known for direct drilling e.g. Seedmatic® with a range of tine and disc drills which were originally introduced as specific highly effective pasture renovation tools. Such is the versatility of this extensive drill range with its unique Aitchison sponge seeding system that is now effectively used to sow everything from cereals to lucerne and brassicas. The now famous Aitchison inverted T knock on/off boot opener was designed by founder Peter Aitchison in combination with Massey University more than 30 years ago but is still regarded as a benchmark for seeding results in just about any seeding environment.
The lineup of drills is very extensive from the highly sophisticated Seedking® range of professional drills to small specialized drills for vineyards and ATV bikes.
Most Aitchison drills allow farmers and contractors to 'spec' their own machines as the drills are built up in modules.
Aitchison products are popular in New Zealand and successfully sold in a diverse range of countries including Ireland , UK , France , USA , Japan , South Africa , Peru , Mexico and Australia.
In Australia, Aitchison is proudly distributed by PFG Australia Pty Ltd
PFG Australia at a Glance
PFG Australia is a wholly owned subsidiary of Power Farming Holdings Limited (“PFG”).
PFG is a fully independent and privately-owned group of companies, who have a three-generation history of serving the New Zealand and Australian tractor and machinery markets. In 2017, PFG expanded its international footprint by securing the exclusive distribution rights to Deutz-Fahr tractors in the USA.
PFG now operates as three main trading groups:
- Power Farming New Zealand – wholesale and retail distribution
- PFG Australia – wholesale distribution
- PFG America - wholesale distribution
Collectively, these operations generate an annual turnover of approximately $350m and employ 380 people.
PFG sources leading tractor and agricultural machinery brands from around the world and distributes them through extensive dealer networks in all three countries. Without exception, the brands concerned are best-in-class products incorporating the latest in technology and design.
The various local markets are served from strategically located distribution hubs in Yatala (Queensland), Melbourne (Victoria), Christchurch (NZ), Morrinsville (NZ), Fresno (California) and Atlanta (Georgia).
In New Zealand, the company owns, either in whole or in partnership with a local operator, an extensive nationwide network of eighteen dealerships.
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